The need for Content Governance

The OutCons team has worked with several clients globally and one thing many of them struggle with is content governance.  I personally have worked with clients ranging from 100 employees up to 100,000 and while the smaller companies have less of a problem, all of them have a need to streamline and enforce a content governance policy. 

Where most companies have issues with their content governance is at the beginning of the process.  Your role in the company creates a bias on how what you think is the best delivery method and that ultimately impacts the governance process and how well the message is received and consumed.  If you are in a Corporate University or Education function, you will most likely determine that you need a full blown eLearning course with a didactic structure including knowledge checks and smile sheets (surveys) to help you gather your feedback.  You may go through all of this when really, just an email and a call to action is necessary to deliver the message and elicit the correct response. 

Where content governance and a content governance process can help is at the beginning of the process and through the review cycles. It can help identify a significant amount of redundant messages or content and can help alleviate the user from having to wade through a sea of content that may or may not be important to the company or to them. 

Within the eLearning industry, companies worldwide face issues managing their content within their Learning Management System (LMS).  They may face differences in culture and differences in how people approach learning and training or they may face differences in how they are measured from a business perspective and these policies impact how their content is entered and measured in their LMS.  This inconsistency in governance and management of the metadata can cause significant issues and create a severe lack of efficiency in content management.  One example of this would be a large company with over 75,000 employees was rolling out a new product.  The introduction to this product and the training of the developers, sales people, and support people necessitated the creation and delivery of content to all these various groups.  Each of these groups went forward and created content for their own group rather than working on it together because one group was unaware of what the other group(s) were developing.

For the purpose of argument, let’s say that it costs 40 effort hours to create a 15-minute introduction to product X.  If the average employee makes $35/hour for instructional design, that is a cost of $1,400 per asset created.  In just this one product example, we see that rather than spend $1,400 on one asset, the company spent $19,600 just on the creation of 14 assets that were <5% different from each other.  They did this because they did not have a centralized governance process.  Additionally, this company spent an average of $180 per course on administration (180x14=$2,520).  In total this company spend $22,120 on extra work that was not necessary.  If they were able to collectively work on content, view pipelines of content creation, content availability, and quickly determine where a piece of content is in its life cycle, they would be able to realize a return on the investment in a system and process to help govern their content creation.

OutCons can help you realize this return on investment and can even help you justify the cost to implement a process and potential tools.  We have significant experience in the content governance processes, change management, tool development and deployment, and we can even help with the integration and hosting of your content so that your employees get back to the core business they are focused on rather than worrying about their content or the content governance process. 

Now that we have identified the need, our next discussion will cover how you execute on your governance plan!  Stay tuned to this blog for more info.


Welcome to OutCons and Welcome to our Conversation!

Welcome to OutCons and welcome to our conversation!

Hello!  Our people have been focused on Learning, Learning Management, and services around learning for over 15 years.  OutCons is a small but growing firm that started through the shared friendship of Mike Reedy, and Plamen Kasabov.  Mike and Plamen laid the groundwork and started to build the business in 2014 by working with a few clients on custom websites and corporate learning programs in large companies.  In 2015 Jason Siesko joined and began to help lay out the financial and sales processes.  Together the 3 have been working to help clients build custom software, lead projects to completion, or implement and enhance corporate learning systems. Together with the team they are building they have created a quickly expanding firm that is ready to help you with your needs!

This website and this blog are here to help you understand what we can do for you at a high level.  There will be additional blogs posts that will help frame some of our experiences and will begin to expand on some of the trends we see in the market.  If you have questions or would like to see us provide our thoughts on market trends, you can comment here, email us directly via the links below or at info@outcons.com .  Additionally, you can follow our tweets at @OutCons1 or @J_Siesko

Upcoming topics for the blog and tweets include Content Governance, Content Hosting in a Global Environment, Trends in Learning Today, SCORM/AICC/Tin-Can and potentially some additional topics on custom UIs for SAAS systems such as SuccessFactors Learning.  This list will be changing and we will update it as we go along our journey of learning together.

The posters for this blog will be expanding and growing but will include the 3 partners as well as some of our Bulgarian colleagues and our US based colleagues.  Stay tuned and we hope we can help you turn on your performance management solution!